“Wow mom” – Quality nutritional products from millet

Mohanpur is a small village in Mayurbhanj district of Odisha , India. It is located 24 KM towards east from district headquarter  Baripada and 246 km from state capital Bhubaneswar. The majority of the populations of this village are farmers. For last few decades households started making traditional savoury from millet and gradually this practice reached to several people due to the knowledge passed on to them. Due to their passion in this craft which was responsible for their secondary livelihood, there was always a need to set to set up a millet cluster to make them work in properly organized and hygienic environment. ‘Mohanpur Millet Magic Cluster’ is a result of embedding all these ideas at a place to enhance the average income of the farmers and to deliver nutritious millet products in the market.

This cluster deals with different kinds of products like noodles, pastas, cookies, snack chunks, wafers and many more which is then beautifully packed to keep the taste and quality intact. Interventions of new-technological machines have been done to prepare quality products and proper trainings have been provided to the farmers to work in efficient manner. Millet Magic, with its brand name ‘Wow Mom’ has ventured into local and national market. Home-deliveries across Odisha through local delivery channel have been set and product marketing through robust digital campaign is being done across all platforms. This cluster also uses solar power and is much efficient in terms of carbon emissions and waste management to large extent.

KIIT-TBI as a technical agency to this cluster helped in every effort to make it happen. A lot of progress in the field of operations, logistics, supply chain and marketing has been done for cluster development. This cluster also got an opportunity to showcase its products in Rajya Sabha (Upper House of Parliament of India) and everyone appreciated the efforts. Cluster’s efforts were also praised from CMO Odisha and MSME Odisha twitter handle pages. Mohanpur Millet Magic Cluster at this stage supports livelihood for more than 1000 beneficiaries.

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